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Glénat, history (s) of half a century of comics

Meeting with Dimitri Joannides to present us the sale of Wednesday November 16 at FauveParis "Glénat, the story (s) of half a century of comics". This auction is a tribute to a man, his life, his choice of editor: Jacques Glénat.

: THE SEATS OF THE AUCTION CONCORDE

The city of Toulouse, which saw the birth of the Concorde, mythical supersonic European, will host an exceptional auction 3, 4 and 5 next November. Under the hammer of Master Marc Labarbe will be sold collector coins related to this mythical plane.

: THE SEATS OF THE CONCORDE AUCTION

[et_pb_section admin_label = "section"] [et_pb_row admin_label = "row"] [et_pb_column type = "4_4"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = " ffffff "border_style =" solid "] The city of Toulouse, where was born the legendary European supersonic Concorde, will host an exception 3, 4 and 5. Pieces of collection related to this legendary aircraft will be sold under the hammer of master Marc Labarbe. Unusual coins are so auctioned, like tires, oxygen, audio crew helmet masks, glasses of toilet, flying ... More than 1,000 pieces of the Concorde, including the seats of the aircraft. We will precisely detail the present Foundation in this Toulouse sale and especially to focus our attention on the 624 batch. 624 1 It is a pair of chairs created by Andrée Putman. When Air France decides in the world of the interior of the Concorde, the aesthetics of the cabin to the service of the most details of the pleasure of travellinit is' naturally to Andree Putman 'that has turned the company. Air France has indeed been The art of living, as it is said by the philosophy of the famous designer, is one of the most important aspects of the art of living, the search for the essential, the attention to detail, the mastery of light and timelessness. stylThese are the words of the press release of Andrée Putman brought a little sweetness in the austere look of the supersonic.This base model, which will be sold on November 2013, 4 3 000 / 5,000 928 201 300 329 3 2,000 3,000 XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX Airbus AXNUMX seats (the first Airbus), will also be presented for sale as XNUMX: a row of XNUMX seats priced between XNUMX / € XNUMX. http://www.marclabarbe.com/portfolio_page/Concorde-et-Airbus-3-4-et-5-Novembre-2016/ [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "4_4"] [et_pb_gallery admin_label = "Gallery" gallery_ids = "728,729,730,731,732" on full_aptit = "255,255,255,0.9" on show_aption = " show_pagination = "on" background_layout = "light" auto = "off" hover_overlay_color = "rgba (XNUMX)" caption_all_caps = "off" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] [/ et_pb ] [/ et_pb_column] [/ et_pb_row] [/ et_pb_section]

THE PURPOSE OF THE WEEK: Turn Manège!

Immerse yourself in the magic of the rides of yesteryear by going to the Côte d'Opale Enchères study sale. Under the hammer of Master Julien Debacker, 2 carved and polychrome wooden carousel horses, dating from the XNUMXth century, will be presented at auction October 22 in 2 lots, each estimated 1 500 / 2 000 €.
The merry-go-round animal was born with the first carousel sketch and has experienced, along with the development of it, nearly a century of success. Marrying the tastes of his time, he adapts and transforms constantly. He was a horse, field animal, or jungle animal to become a Walt Disney character or star of TV series. The fairground bestiary belongs fully to the world of the marvelous. It is full of multiple meanings and symbols related to each animal species.
2 carousel horses carved and polychrome

The ITEM OF THE WEEK: Turn ride!

Plunge into the magic of the old wrinkles at the Opal Coast auction study. Under the hammer of master Julien Debacker, 2 carved and polychrome wooden carousel horses, dating from the 19th century, will be presented at the auction on October 22 in 2 batches, estimated each 1 500 / € 2,000.
The carousel animal is born with the first draft of carousel and experienced, with the development of it, almost a century of success. Marrying the tastes of its time, it adapts and changes constantly. It was horse, animal fields or the jungle to become Walt Disney character or star of TV series. The bestiary showman fully belongs to the world of wonder. It is full of meanings and multiple symbols associated with each animal species.
2 carved and polychrome wooden horse carousel

On the track at the auctions of horses

[et_pb_section admin_label = "section"] [et_pb_row admin_label = "row"] [et_pb_column type = "4_4"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = " ffffff "border_style =" solid "] The auctions of horses exist in France since the 19th century. They attract an audience of amateurs who come for the show, but especially professionals. And as every year, buyers come from around the world in France to acquire one or more Purebreds. Investors chasing a dream: that of their Colt to win a grand prize. But nothing is written in the evolution of a young horse. Pay a significant price do not always certify to win the greatest trials. [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "1_2"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color " border_color = "# ffffff" border_style = "solid"]

Agencies to present horses in France

The fall season is an opportunity for several sales agencies specializing in horses to organize large events. The beginning of October was marked by the famous price of CRA organized by Arqana Chantilly. The Arqana sales agency plans 10 sessions per year on the sites of Deauville and Saint-Cloud. It is the main operator of sales realizing, in 2012, more than 90% of the total amount of auctions in France (source: report of the Board of the 2013 sales). [/ et_pb_text] [/ et_pb_column] [et_pb_column type = "1_2"] [et_pb_gallery admin_label = "Gallery" gallery_ids = "430,431" fullwidth = "on" show_title_and_caption = "on" show_pagination = "on" background_layout = "on" background_layout = " "off" hover_overlay_color = "rgba (255,255,255,0.9)" caption_all_caps = "off" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] [/ et_pb_gallery] [/ et_pb_colblbrow_row_ and_row_pb_colbumn_row_] = "Line"] [et_pb_column type = "4_4"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] There are also the Federation of auction horses for breeding and Sport (FENCES) or SHF Market. "In Gallop and trot, coexist also a few other structures to lower commercial ambitions, but whose goal is to improve the commercialization of the products of livestock in the region ': Breeders Association Norman, Association of farmers of East Central, Osarus, sales of trotters of Caen. (Source: national stud). [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "1_2"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color " border_color = "# ffffff" border_style = "solid"]

The auctions are the exclusive exclusive marketing mode of race horses

[/ et_pb_text] [/ et_pb_column] [et_pb_column type = "1_2"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] The workings of the auctions of horses are quite specific and are different from the traditional auctions. Indeed, these sales are those of a very much alive: the horse. We must therefore take into account the fact that we are talking about a market based on a living being and with a production cycle that renews itself every year. [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "1_2"] [et_pb_image admin_label = "Image" src = "https://mk0auctionlabnet-bn9.com/kinstac content / uploads / 2016/10 / 5.jpg "show_in_lightbox =" off "url_new_window =" off "use_overlay =" off "animation =" fade_in "sticky =" off "align =" left "force_fullwidth =" off "always_center_on_mobile =" on "use_border_color =" off "border_color =" # ffffff "border_style =" solid "] [/ et_pb_image] [/ et_pb_column] [et_pb_column type =" 1_2 "] [et_pb_text admin_label =" Text "background_layout =" light "text_orientation =" light "text_orientation = left "use_border_color =" off "border_color =" # ffffff "border_style =" solid "] The auctions of horses are a market with several subcategories. There's first foals sales: these are horses of 6 months. The best known are the sales of yearlings: horses less than two years. Then there are the vacations of stallions, horses in training auction and those of racing horses (in which there are the horses trot and Gallop). [/ et_pb_text] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] The auctions are the almost exclusive marketing mode of race horses. Indeed, the publicity preceding the sale, transparency in the setting of market prices, the guarantees on the property sold and the security of the transaction are very arguments for these auctions. [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "3_4"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color " border_color = "# ffffff" border_style = "solid"]

The third of the specificities of the auctions

In the equestrian auctions, there are three main features that differentiate them from auctions furniture legal and voluntary or professional property sales. The first is the intervention of a broker and its mode of remuneration. To read the General conditions of sale of the Arqana House, the selling company explicitly pays the broker up to 5% of the auction price. Buyer and seller are therefore informed of the remuneration of the intermediary in the sale, which intervenes on behalf of the buyer. [/ et_pb_text] [/ et_pb_column] [et_pb_column type = "1_4"] [/ et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Row"] [et_pb_column type = "4_4"] [et_pb_ = "image admin_label] https://mk0auctionlabnetbmb9.kinstacdn.com/wp-content/uploads/2016/10/4.jpg "title_text =" SANDAGIYR, horse in training sold 140.000 € "show_in_lightbox =" on "url_new_window =" off "use_overlay = "off" animation = "off" sticky = "off" align = "left" force_fullwidth = "off" always_center_on_mobile = "on" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] [/ et_pb_image] [ / et_pb_column] [/ et_pb_row] [et_pb_row admin_label = "Line"] [et_pb_column type = "4_4"] [et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_fffffolor = "off" "border_style =" solid "] Unlike the auctions classic where the buyer is not obliged to make themselves known before bidding, here, the potential bidder shall explicitly attend before the auction house. This to be approved so that the study is "credit". The second specificity of this type of sale is therefore "to be credit. It is a convention by which the auction house, intermediate in the commercial relationship, vouches for the payment by the buyer. So, she goes for default resulting from the insolvency of the customer. The payment is then guaranteed to the seller. Another peculiarity of these auctions of horses is the fact that the payment must be made immediately. Otherwise, the horse may be distributed for sale on crazy auction at the same vacation. Further details: before the sale, the buyer the opportunity to realize additional veterinary tests at its expense on the horse. Upcoming sales: Sale of Yearlings in October by Arqana, 18 to 21 October 2016, in Deauville: http://www.ARQANA.com/catalogue/vente_de_yearlings_doctobre__octobre_2016_deauville/215 813 horses are sold to the racecourse of Caen until 19 October by the trotters in Caen: http://www.Ventes-Caen-trot.com/Ventes.php Equita 'sales in Lyon, from 28/10 / 2016-10 30, 2016: http://www.SHF-market.com/FR/userfiles/2652/Ventes/info_fr_125.PDF Sale of Yearling, Breeding, Store and EAC by Osarus on November 4, 2016 http://www.osarus.com/o/Calendrier [/ et_pb_text] [et_pb_image admin_label = "Image" src = "https://mk0auctionlabnetbmb9.kinstacdn.com/wp-content/uploads/2016/10/6.jpg" show_in_lightbox = "off" url_new_window = "off" use_overlay = "off" animation = "off" sticky = "off" align = "left" force_fullwidth = "off" always_center_on_mobile = "on" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] [/ et_pb_image] [ et_pb_text admin_label = "Text" background_layout = "light" text_orientation = "left" use_border_color = "off" border_color = "# ffffff" border_style = "solid"] Photo credits © photos Arquana © trotters of caen [/ et_pb_text] [/ et_pb_column] [/ et_pb_row] [/ et_pb_section]

On track for horse auctions

The personal manuscript of Cléry, valet de chambre of King Louis XVI. On the occasion of the dispersion of the collection of books by André Tissot-Dupont and his father Lucien the 18 and 19 October at Piasa, there is a rare manuscript

Müller + Crait = new generation Drouot

Translate by google It was during the preparation of their first sale at Drouot October 3, we met master Crait and master Müller. These 2 young auctioneers, graduates in 2010, have obtained their approval last June. They opened in the wake of their own study and are part of the new generation Drouot.

A full race (extra) for our duo of auctioneers

Society of auctions created + Müller was born from the association of two friends. Guillaume Crait, graduated from the European Business School and the school of the Louvre, and Thomas Müller, a master's degree in art history and licensed in law. craitmuller-2After the graduation of auctioneer, they worked in Paris studies and province. Europ Auction, Versailles auction and Bcauto auction, among others, Guillaume Crait. Thomas Müller has, for its part, had the opportunity to work with great contemporary artists such as Ben and Mathieu Mercier. It is for this that the study is also specialized in sales of Contemporary Art. Masters created and merged by a panel of experts, including Gilles Frassi for Contemporary Art.

18 street of Provence Paris: fresh at Drouot

Created and Muller study is located in the historic district of Paris auctions, 18 street of Provence. "It was Drouot or nothing, "says Thomas Müller. Indeed, it was impossible for them to settle away from this place, they see as a" beautiful tool. "Located in an old shop, the study has therefore Street, just behind the famous auction house. This storefront, freshly painted and attractive to passers-by in the area, also allowed them to meet new buyers and sellers. A healthy and vaulted cellar adjacent to their study, allows store a few parts and make photos of the sales catalogs. Shop-craitmuller

The study Crait + MüllAlso offer a free valuation of your products, with or without appointment.

study-craitmuller-1 Do not miss them, the sale of paintings, sculpture, silverware, jewelry, furniture and objects of art Monday, October 3, 13 h 30, at Drouot Online catalog: http: //catalogue.drouot.com/index.jsp 78209 id = & lng = en Facebook created + Müller Twitter created + Müller visit the site of the study created + MÜLLER: http://www.crait-muller.com

Crait + Müller = the new generation Drouot

It was during the preparation of their first sale in Drouot on October 3rd that we met Maître Crait and Maître Müller. These 2 young auctioneers, graduated in 2010, obtained their accreditation last June. They therefore opened their own study immediately and are part of the new Drouot generation.

A complete course (mentary) for our duo of Auctioneers

The auction house Crait + Müller was born from the association of two friends. Guillaume Crait, graduate of the European Business School and the Ecole du Louvre, and Thomas Müller, holder of a master's degree in art history and law degree. craitmuller-2After obtaining their diploma of auctioneer, they each worked in Parisian and provincial studies. Europ Auction, Versailles Auctions and Bcauto Auctions, among others, for Guillaume Crait. Thomas Müller, for his part, had the opportunity to work with great contemporary artists such as Ben and Mathieu Mercier. This is why the study is specialized in Contemporary Art sales. Masters Crait and Müller are already surrounded by a panel of experts, including Gilles Frassi for Contemporary Art.

The 18 rue de Provence: a refresh in Drouot

The Crait et Müller study is located in the historic Parisian auction district, at 18 rue de Provence. " It was Drouot or nothing "Says Thomas Müller. It was indeed unthinkable for them to settle away from this place, which they see as " a nice tool ". Located in an old shop, the study has a storefront, just behind the famous Auction House. This storefront, freshly repainted and attractive to passers-by in the neighborhood, has also enabled them to meet new buyers and sellers. A healthy and vaulted cellar, adjoining their study, can store a few parts and take photos of the sales catalogs. boutique craitmuller

The Crait + Müller study also offers free expertise of your objects, with or without appointment.

etude-craitmuller-1 Do not miss the sale of paintings, sculpture, silverware, jewelry, furniture and works of art on Monday October 3 at 13:30 p.m. in Drouot Online Catalog: http://catalogue.drouot.com/index.jsp?id=78209&lng=fr Facebook Crait + Muller Twitter Crait + Muller visit the website of the CRAIT + MÜLLER study: http://www.crait-muller.com

Houses for sale and social networks

Among the proposals urging the french to participate in a public auction, 37% of the interviewees expressed that "the dissemination of information on social networks 'was one of the reasons. This excerpt from the study conducted by Harris Interactive for the report of the Board ofoluntary 2016 raises a topical issue: Where are the auctioneers with social networks?

For several years now, studies of high value auctioneers to the web. Communication via their website, bid online, always looking for greater visibility. Social networks today take an active part in the business communication. They respond to demand for the market to expand their range of sellers and buyers, by being fully integrated into the marketing strategy of their study. A large part of the houses are working in France are already present on social networks. This concerns, in particular, Facebook and Twitter.

However, some companies are not necessarily active on their accounts. Publications are just regular, prompting some subscribers to follow. This is due to various reasons. Lack of time, non-mastery of these new media, or gap on issues, and gains through social networks.

Comprehensive marketing strategy through social networks

You should know that regular communication, via punctuated publications on social networks, stronger relationships with customers, prospects, and collectors. The goal is to create a new community of customers via a digital conversation. The interest is, that by having better visibility through social networks, the auctioneers make themselves better known. This attracts a new audience and allows you to be present at each session sales. The final objective is to use social networks to convert this audience to customers, also good sellers than buyers.

Number of possibilities are offered to the auctioneers through these digital tools. Registration and social networks of auctioneers animation is done in addition to a traditional communication already in place. She has new tools to expand her audience, and her results, her customers and prospects. These new media have their specificity and offer several tools. The proper use of social networks to give direction to its communication. Indeed, the digital subscriber thus differentiates the hotel from the auctions of another.

Aponem - Auctioneers

Presence of the houses at the auction on the networks: Dematerialization of information, or a gain of time for bidders

We can announce the future auctions with adjoining practical information: schedules, places, exhibition. We publishes also a link to the auction catalog and, day after day, some highlights of the upcoming sale. It is a time saver for the user: the information comes directly to him, he hasn't needed to fetch it on the net.

Subsequently, the sales results may be announced as followers. Publications on social networks are also gaining quality, in addition to the new connected buyers.

It publishes the conventional wisdom, such as the photos of the preparation of the auction. The Subscriber study backstage! The tone of the publication must be attractive and seductive. It is also possible to retransmit live auctions. DrouotLive or Interenchereslive. They take part in the auction where they are. Furthermore, social networks can be published by registering as a relay of paper publications.

The houses of the auction on Twitter and Facebook

A study conducted by Guillaume Horen 2014, then updated in 2016, showed a steady increase of subscribers to accounts of social networks of auction houses. Among the most popular: Twitter and Facebook.

The House of active auctions on Twitter

Some studies have already integrated the benefits, in terms of communication and visibility, which provide social networks. To take just a few examples of the use of social networks at the auctioneers, start with the analysis of Twitter.

The Bonhamstudy, followed by 32,000 She publishes photos of lots which will soon go to auction. Sotheby of (8 428 followers) is also present on a daily basis on this media. In addition to light lots of future sales, the English auction house also presents the result of exceptional auctions.

Social networks reveal the scenes of studies of auctioneers

On his Twitter account, Artcurial, with nearly 7000 followers, offers dynamic content. The study publishes photos of the scenes of the study by presenting scenes taken during sales. There are also snapshots designed to promote events in his breast. Kapandji-Morhange, followed by 382 tweetos's auction coming up with an informative tone, and retweet the sales of its study results. The Tajan House (1600 followers) on the other hand, is also active on Twitter. She was noticed by the integration of the links to the movies that present sales, visible on Youtube.

Fawn auction, followed by 483 people, account uses this social network also to retweet of information about art in general. It offers specific content in his posts mentioning current Parisian exhibitions. What made Christie's (1156 subscribers) also on his Twitter account. The hotel in the Valley of Montmorency sales fuels the curiosity of its 293 followers via the publication of upcoming auction lots. The auction house also gives the results of auctions beautiful sales live.

Digital dialogue between auctioneers and bidders thanks to Twitter

iphone twitter facebook snapchat auction auctionExtremely active on the social network, Drouot (5828 followers) and Barneby's (780 followers) post and retweets of the information several times a day. There are sales to the forthcoming auctions, beautiful auctions, references to the catalog sales, batch selections, Favorites. They create a dialogue with users (they sometimes meet requests for live price): a true digital communication is implemented.

A review of digital media via Facebook

Facebook is also priced by the auction house. There is regular and activity rich Artcurial on his page which has 15 344 subscribers. The study publishes several times a week of pictures of lots of sales, with a detailed text. It also mentions the current exhibitions and goldganizeevents, the exceptional auctions and preemptions. She also relayed the news articles about. The TaJanuary study, followed by 4745 people, also offers a review of its press.

Facebook: source of information of the next auctions

For their part, Piasa (3665 subscribers), the Nantes study West public auction (929 subscribers), as Jack-Philippe x. (644 subscribers), is announcing their next sales. These houses, social networks, highlight some exceptions Goal: to seduce the audience of subscribers. The hotel Kapandji-Morhangel provides publications several times per day during the previous sales periods 400 subscribers. It is often pictures taken at Drouot during exposure. The study of lFacebook, Facebook Facebook Facebook Facebook X X X X X X X X X X X X But she also regularly created winds. A great way to encourage users to participate in the sale, physically and virtually.

The study of Valerie Regis, accompanies the pictures of lots of future sales to its 452 subscribers, a description, placing the work in its context. The animal study, with about 2900 subscribers, and Millon (1231 followers), stand on their Facebook page. Indeed, they have lots of future sales with a light tone. The 'kittens', personal study Fauve, pose with these lots. We the wall of Millon, he is full of humorous hooks in relation to these lots.

How to use social networking auctioneerDynamism on the social networks of the specialized auction house

Specialized auction houses are also very dynamic on Facebook. Evidenced by Aguttes Collector Cars and the study Mercier and Auto co., which have respectively 2787 and 5684 subscribers. They post information on future sales and relaying news articles in the automotive world, up to twice a day.

We have cited Tweeter and Facebook as major social networks. However, let's not forget using Pinterest and Instagram more acclaimed by the world of art and auction.

News of the auction by AuctionLab

Auction Houses and Social Networks: A Rising Auction

Among the proposals encouraging the French to participate in a public auction, 37% of respondents expressed that " the diffusion of information on the social networks: description of the sale, the terms of purchase, on the works Was one of the reasons. This extract from the study conducted by Harris Interactive for the 2016 Voluntary Auction Council Report raises a topical question: but where are the auctioneers with social networks?

For several years now, the auctioneers' studies attach great importance to the web. Communication via their website, possibility of bidding online, always looking for greater visibility. Social networks are now taking an active part in business communication. They respond to the demand of auction houses to expand their panel of sellers and buyers, by being fully integrated into the marketing strategy of their study. A large part of the auction houses operating in France are already present on social networks. This concerns in particular Facebook and Twitter.

However, some auction companies are not necessarily active on their accounts. The publications there are infrequent, which does not encourage subscribers to follow them. There are a number of reasons for this. Lack of time, no mastery of these new media, or even a gap concerning the issues and the gains obtained via social networks.

A complete marketing strategy thanks to social networks

You should know that regular communication, via rhythmic publications on social networks, strengthens links with customers, prospects and collectors. The objective is to create a new community of customers through a digital conversation. The advantage is that by having better visibility via social networks, auctioneers are better known. This attracts a new audience and helps to retain them so that they are present at each sales session. The end goal is to make good use of social networks to convert this new audience into customers, both sellers and buyers.

Many possibilities are offered to auctioneers thanks to these digital tools. The registration and animation of the auctioneers' social networks is done in addition to traditional communication already in place. It brings new tools to expand its audience, and, consequently, its customers and prospects. These new media each have their own specificity and offer several tools. The correct use of social networks can give direction to its communication. Indeed, the digital subscriber will thus differentiate one auction house from another.

Aponem - The auctioneers

Presence of auction houses on the networks: the dematerialization of information, or time savings for bidders

You can announce future auctions with the accompanying practical information: times, places, exhibition. It also publishes a link to the sales catalog and, day after day, some flagship lots of the upcoming sale. This saves time for the Internet user: the information comes directly to him, he no longer needs to go looking for it on the Internet.

Subsequently, the sales results can be announced to the followers as well. The publications on the social networks thus make it possible to gain also qualitative sellers, in addition to the new connected buyers.

It publishes less conventional information, such as photos of the preparation for the auction. The subscriber behind the scenes of the study! The tone used in the publication must be attractive and seductive. It is also possible to broadcast the auctions live. Bidders are given the opportunity to view and bid during sessions via the DrouotLive or InterenchèresLive sites. They thus take part in the auctions wherever they are. In addition, social networks can become a press review by registering as a relay for paper publications.

Auction Houses on Twitter and Facebook

A study conducted by Guillaume Horen from 2014, then updated in 2016, showed a constant increase in subscribers to auction house social media accounts. Among the most popular: Twitter and Facebook.

The big house of active auctions on Twitter

Some studies have already incorporated the benefits, in terms of communication and visibility, that bring them social networks. To take just a few examples of the use of social media among auctioneers, let's start with the analysis of Twitter.

The Bonhams study, followed by 32 000 people on his twitter account, makes it a measured and effective use. She publishes photos of lots that will soon be auctioned. Sotheby's (8 followers) is also present daily on this medium. In addition to highlighting the lots of future sales, the English auction house also presents the result of exceptional auctions.

Social networks reveal behind the scenes of auctioneers' studies

On his Twitter account, Artcurial, with almost 7000 followers, offers dynamic content. The study publishes behind-the-scenes photos of the study featuring scenes taken during the sales. There will also be pictures intended to promote the events organized within it. Kapandji-Morhange, followed by 382 tweetos, announces upcoming auctions with an informative tone, and retweet the sales results of his study. The Tajan House (1600 followers) is also active on Twitter. It stands out in particular by the integration of links to films that present sales, visible on Youtube.

Fauve Auctions, an account followed by 483 people, also uses this social network to retweet information about art in general. She offers specific content in her posts by mentioning current Parisian exhibitions. What also does Christie's (1156 followers) on his Twitter account. The Montmorency Valley auction house arouses the curiosity of its 293 followers through the publication of upcoming auction lots. The auction house also gives the results of the fine auctions live.

A digital dialogue between auctioneers and bidders thanks to Twitter

iphone twitter facebook snapchat auctioneerExtremely active on this social network, Drouot (5828 followers) and Barneby's (780 followers) post and retweet information several times a day. There are upcoming auctions, beautiful auctions, references to the catalog of sales, selection of lots, favorites. They create a dialogue with Internet users (they sometimes respond to live price requests): a real digital communication is set up.

A digital press review via Facebook

Facebook is also popular with auction houses. We note the regular and rich activity ofArtcurial on his page which has 15 subscribers. The study publishes photos of the lots from upcoming sales several times a week, along with a detailed text. It also mentions current exhibitions and events organized, exceptional auctions and pre-emptions. She also relays press articles about her. The study Tajan, followed by 4745 Internet users, also offers a press review through its page.

Facebook: source of information for the next auctions

For their part, Piasa (3665 subscribers), the Nantes study Western public auction (929 subscribers), as Jack-Philippe Ruellan (644 subscribers), announce their next sales. These auction houses, via social networks, highlight certain exceptional lots that are part of it. Objective: to seduce this audience of subscribers. The hotel Kapandji-Morhange plans to post several times a day during the pre-sales periods for its 400 subscribers. She often offers photos taken in Drouot during the exhibition. L'Leclere study, uses Facebook to refer its 1058 subscribers to the online sales catalog on its own site. But she also regularly creates events. A great way to encourage Internet users to participate in the sale, both physically and virtually.

The study of Valérie Régis, accompanies the photos of the lots of upcoming sales that it communicates to its 452 subscribers, with a description placing the work in its context. TheFawn study, with about 2900 subscribers, as well as Millon (1231 followers), stand out on their Facebook page. Indeed, they present the lots of upcoming sales with a light tone. The "kittens", staff of the Fauve study, pose with these lots. As to wall de Millon, it abounds in humorous hooks related to the presented lots.

how to use the auctioneer social networksDynamism on the social networks of the specialized sales houses

Specialty retail houses are also very dynamic on Facebook. As shown by Aguttes Collector Cars and I'Mercier et Cie Auto study, which have 2787 and 5684 subscribers respectively. They post information on future sales and relay press articles related to the automotive world, up to twice a day.

We cited Tweeter and Facebook as the main social networks. Nevertheless, let's not forget the use of Pinterest and Instagram which are increasingly popular with the art and auction world.

Auction news by AuctionLab

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